THAMES BEAN COFFEE CO.
The Objective
The goal of this project was to create a cohesive brand identity for Thames Bean Coffee Co. This included designing a logo and applying the branding across key touchpoints such as a coffee cup, storefront sign, and pop-up banner. The branding needed to feel warm, inviting, and readable while appealing to a wide range of customers and working consistently across print and environmental applications.
The Process
I started by researching coffee shop branding and sketching logo ideas that incorporated coffee imagery and strong typography. After selecting a final concept, I refined the logo, colour palette, and type system, then applied the branding to the cup, storefront sign, and banner. The focus was on keeping the visuals consistent, legible, and adaptable across all pieces.
