PRIME CONSTRUCTION
The Objective
Prime Construction had no existing branding, so I created a visual identity from scratch that conveys professionalism, approachability, and the dual services of construction and landscaping, while incorporating a maple leaf to reflect its Canadian roots.
The Process
I started by researching local construction and landscaping companies to understand the market and design trends. I sketched multiple logo concepts combining construction and landscaping elements with the maple leaf. After client feedback and refinement, I finalized the logo and expanded it into a complete brand system, including business cards, car magnets, and signage, ensuring a cohesive and recognizable presence across all applications.
