BEACH 1 SMOKEHOUSE
The Objective
Beach 1 Smokehouse in Wasaga Beach was seeking a refreshed visual identity to better reflect its bold, welcoming atmosphere and strengthen brand recognition. The aim was to create a cohesive identity that works across menus, signage, merchandise, and a food truck while capturing the restaurant’s unique, community-focused character.
The Process
The rebrand began by analyzing the restaurant’s existing identity and identifying the elements that make Beach 1 Smokehouse distinctive, from its smoky flavours to its relaxed beachside personality. Logo concepts, typography, and colour palettes were developed to balance a handcrafted smokehouse aesthetic with playful beach energy. The final identity was applied consistently across all brand materials to deliver a cohesive, approachable, and memorable experience.
